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Tuesday, May 9 • 11:15am - 11:45am
Building Better Websites: A Look at Web Analytics to Design Impactful Experiences

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In this session, we'll show how your library users' digital experiences can be as engaging as in-person interactions. Incorporating web analytics into your decision-making strategies can create noticeable and measurable differences for your users. We'll cover real-world examples, patterns, and trends to improve your website and captivate your users. We'll also discuss what your users need, analytics that optimize experiences for your library, small tweaks that can yield big results, metrics that can help you reach your goals, emerging trends, and best practices.

avatar for Cathy King

Cathy King

Executive Director, Delivery Services, OCLC
Cathy King manages OCLC's End User Services Product Management team. Her passion for end-user behaviors and trends stems from honing her skills during more than a decade working in e-commerce. She takes pride in having improved end-user search experiences through technology projects... Read More →

Tuesday May 9, 2017 11:15am - 11:45am EDT
Lakeside Room 6600 Kilgour Place, Dublin, Ohio, 43017